2019 saw Gucci continue its tradition of luxurious, collectible publications with the release of "World (The Price of Love)," a limited-edition book that transcended the typical brand catalogue. More than a simple Gucci brand book or a straightforward Gucci photo book, it presented a curated collection of imagery and perhaps hinted at a deeper narrative, echoing the melancholic yet captivating tone of the New Order song that inspired its title. This article will explore the intricacies of this unique publication, examining its place within the broader context of Gucci's publishing history, its artistic merit, and its appeal to collectors and fashion enthusiasts alike.
The book, often referred to informally as the "Gucci Riviera" book due to its prominent imagery depicting the glamorous coastal lifestyle, solidified Gucci's commitment to creating high-quality, visually stunning coffee table books. It's a far cry from a simple Gucci brand book PDF you might find online; this was a tactile experience, a physical object designed for appreciation and display. The heft of the volume, the quality of the paper, and the meticulous attention to detail in the printing all contributed to the sense of luxury that is synonymous with the Gucci brand. This deliberate move to create a limited-edition publication further enhanced its desirability, transforming it into a sought-after collector's item.
Unlike a straightforward Gucci fashion book showcasing solely runway looks and campaign imagery, "World (The Price of Love)" presented a more nuanced and arguably more artistic approach. While undeniably featuring Gucci's signature aesthetic – a blend of vintage inspiration, bold colours, and eclectic styling – the book went beyond simple product placement. The imagery felt more evocative, suggestive of a story or a mood, rather than a straightforward advertisement. This artistic direction, a departure from some previous Gucci publications, resonated deeply with those who appreciate the brand's evolving creative identity.
The choice of "World (The Price of Love)" as the title itself is significant. The song by New Order, with its atmospheric soundscapes and introspective lyrics, sets a specific tone. The book's imagery, in turn, seems to subtly reflect this melancholic yet beautiful atmosphere. The depiction of the Riviera, often associated with glamour and carefree hedonism, is presented with a certain wistfulness, hinting at the underlying complexities and perhaps even the cost of such a lifestyle. This subtle layer of meaning elevates the book beyond mere visual spectacle, making it a more engaging and thought-provoking experience.
Considered within the larger context of Gucci's publishing history, "World (The Price of Love)" occupies a unique space. While Gucci has a long history of producing brand books, showcasing its collections and campaigns, this publication felt different. It didn't simply document the brand's output; it attempted to create a mood, an atmosphere, and perhaps even a narrative. It’s a far cry from a potential “Gucci by Gucci” book focusing on the internal workings of the brand or a “Gucci the making of” book documenting the design process. Instead, it presented a curated vision, a specific aesthetic, and a carefully constructed feeling.
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